Introducing the smash cake collection for your baby's first birthday!

Hello.

Thank you for always watching!

Today we are introducing a new collection that is perfect for "smash cake" photography.

A smash cake is an event that takes place on a baby's first birthday, where the baby eats cake with their hands.

A memorable first birthday is a special memory for the whole family.

In addition to the smash cake, there are other celebratory events that have been held in Japan since ancient times for a child's first birthday.

So, first I would like to introduce some events to celebrate your baby's first birthday.

"Issho Mochi" and "Seratori" are traditional Japanese celebration methods

Traditional Japanese celebrations include things like "Issho Mochi" and "Senbori."

As the name suggests, "Issho Mochi" involves having a baby carry a one-sho (approximately 1.8 kg) rice cake on their back.

The word "issho" (one sho) refers to a lifetime, and it is a wish that one will never have to worry about food and will live a healthy life.

On the other hand, "selection" involves placing various items in front of the baby and predicting their future based on which one they choose.

The items you can choose from include:

Writing (literature and research)
Money (no money worries)
Scissors (for dexterity)
Ruler (to be meticulous)
Ball (useful in sports)
Calculator (good at business)
Chopsticks (no need to worry about food)
Balloons (active worldwide)
Instruments (Music and Art)
Mirror (enriches aesthetic sense)

etc.

There is no particular set term, and different things can be used to mean the same thing.

The items on display vary depending on the region and household, so it's interesting to see the various items on social media.

What is a smash cake?

And the smash cake is an event where babies celebrate by eating cake with their hands.

It is said to have originated in America, but it has become very popular in Japan in recent years and is now becoming a new staple for first birthdays.

There are many smash cake specialty shops and homemade cake recipes, and one of the reasons for its popularity may be that it is easy for the whole family to enjoy.

And best of all...there's nothing more heart-melting to watch than a baby eating!

There's no doubt that she's cute no matter what she does, but I never get bored of watching her sucking on things.

What are the rental costumes for smash cakes?

The latest addition is a collection of sets and rompers designed specifically for smash cakes.

It's called "Smash Cake Collection - 1st Birthday Celebration"

When it comes to costumes for smash cake shoots, there's a tendency to worry about getting them dirty, but the costumes in this collection are specially designed so that cake stains are welcome!

Don't worry if the cream stains your item! Just send it back with peace of mind.

Smash cake collection lineup

Now let's introduce the costumes from the Smash Cake Collection.

First up are two romper-type outfits.

Introducing the Smash Cake Collection for your 1st Birthday! | heartmelt

The vivid colors are eye-catching.

This may be a little unusual among baby clothes, which tend to be in softer colors.

All the buttons are snaps, so it's super easy to put on! Introducing the Smash Cake Collection for your 1st Birthday! | heartmelt

Introducing the Smash Cake Collection for your 1st Birthday! | heartmelt

Next up is a dress and bloomer set.

This baby pink dress with cotton frills is full of pureness and comes with pink bloomers and a head accessory.

The cute sailor uniform has a sailor collar and is accentuated by the fine pink striped ribbon and navy blue lines, making it a very refreshing piece.

It would also look cute with white lace bloomers ♡